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Gentle Pasteurization from AGROLA — a Revolutionary Solution for the Ukrainian Market of Fresh Bread
AGROLA brand launched a revolutionary product in the market — a unique line of pasteurized bread based on the unusual approach to production, our own customized recipes, and original tastes.
Pasteurization and bread? We are used to seeing the term “pasteurization” regarding dairy products, but can bread be pasteurized as well? This was the unusual path chosen by AGROLA for another creative novelty when the brand added another novel product to its rich assortment — pasteurized bread.
It is not the first time that the brand has managed to hit the market with a unique solution and initiate a new trend. The first person to try the pasteurization technology was Louis Pasteur, a prominent French microbiologist and chemist in the late 19th century. His invention made a revolution at the time because he invented a safe method of keeping food products, protecting them from getting rotten and prolonging the term of their storage. The inventor proved that in case of pasteurization, the food value of products does not change; they preserve their taste qualities and valuable components, vitamins, enzymes, etc. In AGROLA, they started thinking of what might happen if the pasteurization principle were to be applied to bread, just like Pasteur applied it to dairy products. They used this bold, revolutionary approach while developing a new line of products. AGROLA took its favourite freshly baked rye and malt bread, heated it again in special ovens, and received a product that preserves its exceptional taste and freshness for a more extended period of time. The brand is the first in Ukraine to offer consumers bread with its key qualities — taste, safety, and convenience, and gentle pasteurization supplements these advantages with a considerably longer consumption period without adding any preservatives.
Due to a long storage life, the geography of supplying the products of AGROLA brand has become considerably more large-scale, and now each Ukrainian can assess all the advantages of the novel product and join millions of fans of quality, safe, and tasty AGROLA products.
