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Winners in the championship on business cases solution from Khlibprom and U.S. Agency for International Development (USAID) visit Concern Khlibprom

Which products do Zoomers prefer? What do those who live in the future want to see on store shelves?

Students solving task during the first phase of business cases solution from PJSC Concern Khlibprom and U.S. Agency for International Development, USAID project “Economic Support for Ukraine” were asking themselves these and other questions. Being inspired by the organizers’ recommendations, supervised by Yaroslav Zhydyk, project consultant, the participants developed concepts of bread lines for Zoomers, i.e. for themselves!

More than 100 students from all over the country implemented their vision of the perfect bread by combining bright colours, original taste and practicality. The winners were students of marketing, management and economic activity department, economic faculty, V.N. Karazin National University in Kharkiv, “Sweet Rolls” team: Olha Ieltsova, Anhelina Ivanova and Anna Salii.

All participants received presents from the Company, and the winners visited Concern Khlibprom, got acquainted with manufacturing process and could personally present their winning project to the Company’s management.

The participants received valuable experience, unforgettable bright impressions, presents and practical recommendations from Oleksandra Borukh, marketing director of Concern Khlibprom.