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Liubliana TM adds new range of croissants to its brand portfolio

Liubliana TM adds a series of new products to its range - croissants. New products are manufactured at Rondo Dodge Swiss hardware. Technology of filling the product is an outstanding feature of this production line. It allows to distribute the filler proportionally throughout the product.

"The company cooperation with the European technologists and suppliers has enabled us to present a new European-quality product to our consumers", says Halyna Yanyshivska, marketing director of Concern Khlibprom JSC. "We offer croissants with a shelf life of 7 days that do not contain any preserving agents. Besides, our studies prove that the freshness and naturalness are the characteristics that attract the younger generation - the target audience of this product. As the evidence of this, at the beginning this confectionary demonstrates positive dynamics despite the characteristics of today's consumer confidence and a certain stagnation of the confectionery market."

The product line is represented by three flavors: Choco Cream with a rich chocolate flavor, Cherry Flavor with pieces of natural cherry inside, and Cappuccino Flavor – a unique taste in the Western Ukrainian market (its filling is made to order for manufacturer). The product weight is 70 g.

The product is distinguished by an attractive individual packaging design, which is another development of the Concern Khlibprom team.

These new croissants are already available in all traditional chain stores in the Western region. Very soon they will be offered for sale in supermarkets.