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Concern Khlibprom presents Zhyvyi Zlak Trademark
In May Concern Khlibprom brought its new trademark Zhyvyi Zlak to the market. The distinguished feature of the new products is a production technology with the use of natural leaven due to which the bread is additionally enriched with micronutrient elements.
"The production policy of Khlibprom is the strategy of maintaining the best traditions of useful product baking," says Halyna Yanyshivska, marketing director of Concern Khlibprom JSC. "Though working with leaven is not a new technology for us, we decided that it deserves a special attention. Bread baking with the use of leaven not only adds a unique taste and flavor to the product, but also naturally prolongs its freshness. We added some dried fruits and nuts to the bread produced according to this technology, thus expanding the palette of flavors for fastidious consumers."
"The target group of the brand is the people sharing the idea that modern food should take everything essential from the nature."
"These are rational buyers who keep in mind their healthy diet and pay particular attention to the manufacturer and product ingredients."
As the company representatives say, each kind of bread has got its own unique advantage due to its tasty ingredients. For example, it is known that yogurt is favorable for better absorption of potassium and phosphorus, hazel nuts improve the brain function, and dried fruits are the source of vitamins and minerals.
The first products of the available range are: bread Finnish Malt Rye Bread, Finnish Malt Rye Bread with Dried Fruits, Rye Bread with Nuts, and Yogurt Bread. All of types pf bread are available for the price of 8 to 13 UAH in all major retail chains in Lviv.
The logo style of the new trademark was developed by the team of Concern Khlibprom. The logo core consists of four wheat grains, which symbolize the life-giving power of the four elements of nature. The basis of the packaging graphic design of Live Cereal TM is the traditional European design with the big photo of product ingredients. In this way, the company focuses the buyer's attention on the taste of the bread, its healthy properties and natural ingredients.