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Liubljana – a new confectionery trademark in Western Ukraine

The portfolio of Concern Khlibprom JSC brands has expanded by adding a new product name. One of the largest manufacturers of sweets in Lviv brought a new trademark Liubliana to the Western Ukrainian market.

The trademark brings together such products as cakes, pastries, pies, muffins and other cream products. For the convenience of consumers, the products are divided into three lines: "modern" (modern cakes and pastries), "classic" (classic cakes) and products for young people who like sweets. The trademark also included totally new pies like Cherry Caprice, Bee, Honey with Prunes and Tiramisu. In March, Liubliana has also launched a line of muffins and croissants.

"The name of the trademark originates from the word "love". The term reflects our vision of the brand, which is very important for us, and its future," says the marketing director of Concern Khlibprom JSC Halyna Yanyshivska. "We expect that the Liubliana will be favored by the widest manifold range of sweets lovers. Therefore, the range of the trademark is represented both by traditional pastry honored by older customers, and modern products that will interest young people. The products are invariably natural and safe. Naturalness and high quality of products today are maintained by the great number of employees. The company has invested considerable resources and experience into its personnel, it is a business card of our company. Therefore, the shelf life of our cakes or croissants is often shorter than the shelf life of the rest of the offerings on the market. Naturalness of our products is also emphasized by their packaging. Therefore, in contrast to the popular OPS-packages, we offer a stylized cardboard box. In this combination it is a worthy gift that pleases the eye and brings pleasure."

The new line of products belongs to the "medium plus" segment.

The slogan is "Liubliana – I love sweets."